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Tuesday, September 8, 2009


About a year ago, we had a fortune to become witness of the first OLED panel going into mass production. Back then it was a hi-tech exhibition, and, well, the story has repeated, almost. Today at the first day of IFA Berlin Samsung’s Head of Worldwide Sales and Marketing, who is Kyu Uhm of course, has given us a deem view of what will be a show stopper in a year – a (first) OLED notebook.

I am not going to speak all about his speech at IFA. Instead, let’s just have a walk through what an OLED display on a notebook can offer and take. One glance back though: Kyu Uhm has mentioned an expected growth of netbook market. In short, what he effectively said was: "We are making an OLED netbook". How good is that? If we think of power consumption, then it makes even more sense than putting an OLED display in a standard-sized laptop. What are main juice lovers in a PC? – screen, hard drive and processor. Same thing with size and weight. Organic diodes are really thin and light. Besides being overly magnificent to behold. So the future of personal computing, which is coming from Samsung in late Q3 of 2010, is a netbook with an OLED panel, SSD and low voltage processor. I like that. If only they give it out for netbook money, which I’m afraid they won’t.

You might have though the picture above is familiar to you. Yes, it is not new and not true. It’s a last year concept.



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