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CPC: Ads that generate revenue for each click.
CPM: Ads that generate revenue for every thousand impressions.
geotargetingThen we can show on our site, both CPC ads, or CPM. You may know that revenues generated in each individual? Unfortunately it does not depend on the campaign that has engaged the advertiser. Can you account, then, that regardless of what you pay for the click, if the ratio of your ads are, to a greater extent by the CPC, you should increase your CTR (higher ratio of clicks per impression) to generate more profits.
In contrast, if the ads shown, they are mostly CPM, you have to do to increase your earnings is to have more visits and thus more impressions.
As we said before, as we can not know which ads are CPC or CPM, (although some have their theories), unfortunately we must work on improving two key aspects to make more money with Adsense, increase the CTR (here’s how) and number of impressions. Adsense recommended in both types of display ads, to avoid the narrow segment of advertisers and maximize your earning potential. This will make from your Adsense account.
Example :
* 1,000 impressions
* 30 clicks (CTR = 3%)
* Earnings of $ 6 s (CPC of $ 0.20 per click s)
Now let’s see what can happen to an increase in your CTR:
Case 1
* 1,000 impressions
* 60 clicks (CTR = 6%)
* Earnings of $ 12 s (CPC of $ 0.20 per click s)
After a very good optimization, we improve our CTR doubled from 3% to 6%. Assuming that Google maintained the CPC in $ s or 0.20 cents per click, we could double our profits.
Case 2
* 1,000 impressions
* 60 clicks (CTR = 6%)
* Earnings of $ 6 s (CPC of $ 0.10 per click s)
In this case, we were also able to implement a good job, getting an increase in CTR. Unfortunately under the Google CPC ads to our half, so that despite our work, our profits were stable at $ 6 s. As we saw in the examples, the ideal would be the case 1, where we could maintain the CPC, and after sampling to improve CTR, we increased our earnings.
As we will see later when we explain in another article that is the eCPM and serving, it’s likely that whatever the case 2, which adjusted the price that Google paid for each click and left us with the same earnings, which eCPM is called stability.
How to increase CPM and earnings at Google Adsense ?
My recommendations are:
1) Write unique content and quality.
Content is most important – original content, interesting content, with descriptions, pictures and of course it must be usefull for visitors.
2) Optimize your ads have a high CTR.
Many publishers forget this. Go to Adsense Setup/Channels and try to write channel title and description and help advertisers to choose you. More advertisers, bigger competiiton – more earnings.
3) Choose good banner position
It is essential to know what is the best placement of Google ads on your pages, it depends on which people can click and clicks of your winnings depend, then we could start with the same Google recommends reviewing “Heat maps” that show areas with the highest clicks in different areas of a traditional website, a forum and blogs
4) Choose the best conversion banner size
Rectangle and Square 250×250, 300×250 – they have better conversion – of course if you put in the top place.
5) Works to improve your site to get more hits.
You must change sometimes banners, templates, topic and more – to watch and learn. Than you will impove yourself.
6) Write about a specific topic, you will have specific creative, relevant and best payments that a general theme, which are usually waste and low CPC.
7) Learn in detail your stats, which are the best source of information for accounts that generate higher returns.
