How to increase CPM at Google Adsense – 7 tips how to earn more 0 comments

Definiton : There are two types of ads to publish on your site using the Adsense program. When I speak of ad types, I am not referring to the different formats and sizes, but that kind of revenue you generate. These can be:

CPC: Ads that generate revenue for each click.

CPM: Ads that generate revenue for every thousand impressions.

geotargetingThen we can show on our site, both CPC ads, or CPM. You may know that revenues generated in each individual? Unfortunately it does not depend on the campaign that has engaged the advertiser. Can you account, then, that regardless of what you pay for the click, if the ratio of your ads are, to a greater extent by the CPC, you should increase your CTR (higher ratio of clicks per impression) to generate more profits.

In contrast, if the ads shown, they are mostly CPM, you have to do to increase your earnings is to have more visits and thus more impressions.

As we said before, as we can not know which ads are CPC or CPM, (although some have their theories), unfortunately we must work on improving two key aspects to make more money with Adsense, increase the CTR (here’s how) and number of impressions. Adsense recommended in both types of display ads, to avoid the narrow segment of advertisers and maximize your earning potential. This will make from your Adsense account.
Example :
* 1,000 impressions
* 30 clicks (CTR = 3%)
* Earnings of $ 6 s (CPC of $ 0.20 per click s)

Now let’s see what can happen to an increase in your CTR:

Case 1

* 1,000 impressions
* 60 clicks (CTR = 6%)
* Earnings of $ 12 s (CPC of $ 0.20 per click s)

After a very good optimization, we improve our CTR doubled from 3% to 6%. Assuming that Google maintained the CPC in $ s or 0.20 cents per click, we could double our profits.

Case 2

* 1,000 impressions
* 60 clicks (CTR = 6%)
* Earnings of $ 6 s (CPC of $ 0.10 per click s)

In this case, we were also able to implement a good job, getting an increase in CTR. Unfortunately under the Google CPC ads to our half, so that despite our work, our profits were stable at $ 6 s. As we saw in the examples, the ideal would be the case 1, where we could maintain the CPC, and after sampling to improve CTR, we increased our earnings.

As we will see later when we explain in another article that is the eCPM and serving, it’s likely that whatever the case 2, which adjusted the price that Google paid for each click and left us with the same earnings, which eCPM is called stability.

How to increase CPM and earnings at Google Adsense ?

My recommendations are:

1) Write unique content and quality.

Content is most important – original content, interesting content, with descriptions, pictures and of course it must be usefull for visitors.

2) Optimize your ads have a high CTR.

Many publishers forget this. Go to Adsense Setup/Channels and try to write channel title and description and help advertisers to choose you. More advertisers, bigger competiiton – more earnings.



3) Choose good banner position

It is essential to know what is the best placement of Google ads on your pages, it depends on which people can click and clicks of your winnings depend, then we could start with the same Google recommends reviewing “Heat maps” that show areas with the highest clicks in different areas of a traditional website, a forum and blogs

4) Choose the best conversion banner size

Rectangle and Square 250×250, 300×250 – they have better conversion – of course if you put in the top place.

5) Works to improve your site to get more hits.

You must change sometimes banners, templates, topic and more – to watch and learn. Than you will impove yourself.

6) Write about a specific topic, you will have specific creative, relevant and best payments that a general theme, which are usually waste and low CPC.
7) Learn in detail your stats, which are the best source of information for accounts that generate higher returns.

John Chow is following Enviroman @ Peter Chen 0 comments

I received an email announcing John Chow is following enviroman at Twitter. Should I be happy? I don't know. Years back I remembered John Chow's blog was given a very high valuation and he is very well know. When I got that email, I did some checking and found these - John Chow vs. Google - Guess Who's Winning and 4 Lessons From John Chow Google Bombing Experience. What did they say? Essentially, John chow did some SEO and link building for the phrase "Make Money Online" which Google didn't like. Seems Google called it Google Bombing. Looks like John Chow's has dropped from his high flying position from Google's perspective. It seems that Google is 'manually' punishing John and has dropped him to the 51st result for the term "John Chow," and his "make money online" campaign has been dropped to 57th. And now googling John Chow doesn't turn up in page 1 of Google's SERP (Search Engine Result Page).

However, I wonder if John Chow really minds because it seems his earnings in 6/1/07 jumped to $12,569.61 from $2790.05 from in 12/1/06, I assumed because of his "Google Bombing".That is, his monthly income increased by $9779.56 which is a hefty 350% increase. John Chow also claimed that his income is not highly dependent on traffic from Google.

Now I checked John Chow's Twitter profile page. Wow, he is following 22,948 and has 21,759 followers on Twitter. That is, he is following more than he has followers. I suspect he is using the tactic to increase Twitter followers by following others in the hope of others following him when they get the email announcing John Chow is following them. Should you copy John Chow's strategy? I don't know. But I myself will probably not for the time being.

Delete blog or change URL: What happens then? 0 comments

Previously, bloggers are strongly advised against deleting blogs and what happens to the blog URL blog URL if you delete the blog. For reasons, see Why you should not delete a blog and what to do if you change the URL of a blog.

However, because Blogger has been informed of spammers grabbing deleted blog URL for spamming purposes, the practice of releasing a blog URL the moment the blog is deleted has been discontinued. Now if any Google Blogger blogger delete his or her blog, the blog URL is no longer released for others to register, but is kept for the original creator to claim back later.

The reason for this post is because of many questions and requests for help related to the above, and rather that repeating the same thing, if I ever get another question related to this, all I need to do is to point them to this post.

The most recent one is about a very fortunate blogger who wanted a particular blogspot URL which had already been registered by someone else who didn't do anything or didn't do much with the blog and the blog had been left neglected. In this particular very rare case, the blogger was able to contact that blog owner who is very cooperative. The blog owner deleted the blog so the intended new owner can claim it. As expected, she could not do so.

However, not all is lost provided the previous owner is willing to cooperate. All she has to do to to contact the previous owner again, requesting him or her to register that deleted blog again, and then invite the intended new owner to become co-author via Dashboard > Settings > Permissions. Once she has accepted the invitation, the cooperative old owner can make her administrator, and then remove himself or herself. Once this is all done, the blog have found a new, loving owner.

Google Account Deleted - What to do 0 comments

Blogger account is associated with a Google account. It is not rare to hear a blogger screaming for help after he deleted his Google account for that deletion will affect the Blogger account. So what should one do if one accidentally deleted the Google account? One should immediately report to Google Account Contact Form. There is a window of about a week to appeal, after which the Google Account will be permanently deleted.

Add Your Blog To Facebook. 0 comments

Facebook is a social networking website. Previously it was used by students of Universities to network. The name of the site derives from paper facebooks showing members of the campus community that US colleges and preparatory schools give to incoming students, faculty, and staff.


This year they launched the Facebook platform allowing developers to create little applications which you can add to your profile. Since it has now become one of the top most visited sites adding your blog to your profile will give it more exposure.


There are several ways you can add your blog to your Facebook profile...........


Firstly you will have to create an account if you do not have one. Anyone can join Facebook. After registering with a valid email address you can join the networks you are interested in to connect with people of similar interests. You can customize your profile to show only what you want and keep the rest private.

PUT BLOG IN PROFILE

Flog your blog on Facebook. To do this go here. Add your blog Feed URLs and set how much of your blog posts you want to display. Save the settings and now your blog posts will be seen by everyone looking at your profile on Facebook.

PUT BLOG LINK IN PROFILE

New applications are being developed everyday. To promote your blog and search for new applications type in the word 'blog' in the search box above the 'Applications' link in the sidebar. Click on the application you want and then click 'Add Application' to set the settings and add it to your profile. There are applications to add a screenshot of your blog as well.

PROMOTE YOUR PROFILE

Put a Facebook badge on your blog to promote your profile. Visitors to your blog can click on it to visit your profile and check out your networks and interests. To do this click on the 'Create a Profile badge' link in the bottom frame of your Facebook profile. You can design your own badge or use any of the templates to show off your photos or your contact information. After customizing your badge copy the code given and paste it in a Html page element in the sidebar.



MAKE YOUR OWN FACEBOOK APPLICATION

Facebook also allows you to create your own applications and distribute them. The startup costs for developers are extremely low, and the potential is high.


To start add the developer application to your Facebook account. Then download the client library of your choice, open your favorite development environment, and you're ready to go.


After you've added the Developer Application and downloaded a client library, use these resources to learn more about building a Facebook application.

* Platform Documentation
* Anatomy of a Facebook App
* Code Samples
* Step-by-step Guide to Creating an Application

Backup your Blog 0 comments

Backup your Beta blog regularly to your PC so as to be prepared for any emergency.....

In Classic Blogger you could use WinHttrack utility from httrack.com to backup your blog. However in beta blogger the present version of this software takes a long time.

Hence to backup beta blogs you can use Scrapbook extension of the Firefox browser. You will need Firefox Browser for this. Download it from here : Firefox Download .
You can download the Scrapbook extension from here
After downloading install it and restart Firefox.



To backup your blog go to your blog by typing its url in the address bar of the browser. Place the mouse anywhere in the browser window. Right click to see the context menu. Choose Capture Page As. You will then have the choice between filing into the Root Folder,into up to five of the most-recently used folders, or of selecting another folder through a dialogue.

TO BACKUP A WHOLE MONTH OF POSTS CLICK ON THE MONTH LINK IN THE ARCHIVES. USE CAPTURE PAGE AS ON THE PAGE WHICH OPENS ALL THAT MONTH'S POSTS.

The Select folder dialogue will also allow you to create anew folder if you require it. You can also choose to download linked files and the depth to which you can download files. You can also choose the folder on your hard disk where the files will be downloaded or make new folders.

You can also capture linked web (HTML) pages to a specified depth from zero to three or set your own depth. When you choose a 'Depth to follow links' option other than zero, ScrapBook generates a list of the files that would be captured. You can then Pause the process and Filter or modify the list.

To capture multiple urls go to Scrapbook--->Scrapbook to open up the Scrapbook sidebar. Then in the sidebar go to Tools---->Capture Multiple URLS. Choose the folder where you wish to save and click Capture.

Presentation in your Blog. 0 comments

You can put a presentation in your blog..........

To do this go to spresent.com and create a presentation online. The interface is fairly intuitive with a toolbar and File menu at the top and a insert Object tab at the side. See image below (Click it to enlarge it).



The files made are stored free at the spresent server.
After making the presentation and saving it click on Publish----->Embed/HTML menu to get the code to paste in your blog like I have done below.
.
You can see it in action here.
You can play it within the blog post itself. See picture. Click on image to enlarge it.



This presentation is made online in Flash.


If you wish to put a Powerpoint presentation in your blog you will have to convert it into Flash using PPT2Flash tool from sameshow.com. Insert the flash in your blog post with an "Object" tag.

You can also upload the Presentation to a freehost like Googlepages and provide the link to it in your blog.


ZOHO SHOW - You can also use http://show.zoho.com to create online presentations. Here you can upload your powerpoint files and then embed the presentation in your blog or site.

How to SEO Your Site in Less Than 60 Minutes 0 comments

By Matt McGee

I’ve been a bad blogger. I’m swamped at work and have been distracted outside of work, and I’ve been trying to get by here on SBS with list links and even some of my best Flickr photos. I can’t remember the last time I posted something helpful / educational. My bad….

Let me take a stab at making things better.

I often get asked to review a web site and give quick feedback on the site’s SEO. The issue: Is the site doing well, or in desperate need of SEO help? To answer those questions, I’ve developed a speedy system to go through a site and take a quick SEO snapshot. I’m going to give that system away here. On a smaller site, this should take about 20 minutes. Even on the biggest sites, it’s never taken me more than an hour.
SEO Your Site in Less Than an Hour

A. Visit the home page, www.domain.com.

1. Does it redirect to some other URL? If so, that’s bad.
2. Review the Page Title. Does it use relevant, primary keywords? Is it formatted correctly?
3. Review site navigation:
* Format — text or image? image map? javascript? drop-downs? Text is best.
* Page URLs — look at URL structure, path names, file names. How long are URLs? How far away from the root are they? Are they separated by dashes or underscores?
* Are keywords used appropriately in text links or image alt tags?
4. Review home page content:
* Adequate and appropriate amount of text?
* Appropriate keyword usage?
* Is there a sitemap?
* Do a “command-A” to find any hidden text.
* Check PageRank via SearchStatus plugin for Firefox
5. View source code:
* Check meta description (length, keyword usage, relevance).
* Check meta keywords (relevance, stuffing).
* Look for anything unusual/spammy (keywords in noscript, H1s in javascript, etc.).
* If javascript or drop-down navigation, make sure it’s crawlable.
* Sometimes cut-and-paste code into Dreamweaver to get better look at code-to-page relationship.

B. Analyze robots.txt file. See what’s being blocked and what’s not. Make sure it’s written correctly.

C. Check for www and non-www domains — i.e., canonicalization issues. Only one should resolve; the other should redirect.

D. Look at the sitemap (if one exists).

1. Check keyword usage in anchor text.
2. How many links?
3. Are all important (category, sub-category, etc.) pages listed?

E. Visit two category/1st-level pages.

Repeat A1, A2, A3, A4, and A5 - this will be quicker since many objects (header, footer, menus) will be the same. In particular, look for unique page text, unique meta tags, correct use of H1s, H2s to structure content.

Check for appropriate PageRank flow. Also look at how they link back to home page. Is index.html or default.php appended on link? Shouldn’t be.

F. Visit two product/2nd-level pages.

Same steps as E.

Also, if the site sells common products, find 2-3 other sites selling same exact items and compare product pages. Are all sites using the same product descriptions? Unique content is best.

G. Do a site:domain.com search in all 3 main engines.

Compare pages indexed between the three. Is pages indexed unusually high or low based on what you saw in the site map and site navigation? This may help identify crawlability issues. Is one engine showing substantially more or less pages than the others? Double-check robots.txt file if needed.

H. Do site:domain.com *** -jdkhfdj search in Google to see supplemental pages.

All sites will have some pages in the supplemental index. Compare this number with overall number of pages indexed. A very high percentage of pages in the supplemental index = not good.

(Note: The above is no longer a way to view supplemental results in Google, and Google has said it no longer distinguishes between a main set of results and a supplemental set.)

I. Use Aaron’s SEO for Firefox extension to look at link counts in Yahoo and MSN. If not in a rush, do the actual link count searches manually on Yahoo Site Explorer and MSN to confirm.

…..END…..

That’s what I do when making a quick SEO site analysis. Important: This is for identifying problems, not fixing them. And it doesn’t replace a real and complete SEO analysis. (There are several shortcomings, for example. Here’s one: Steps E and F assume that all category pages across the site will be the same, and that all product pages will be the same. This is not always the case, so you may miss problems/issues that a real, deeper analysis would reveal.)